Consumer Behaviour in Sport and Events: Marketing Action
Consumer Behaviour in Sport and Events: Marketi...
Author: Daniel C. Funk
ISBN: 0750686669
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and even...

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Consumer Behaviour in Sport and Events: Marketi...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and even...

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